Sega reports $95.8m loss

[retro_killa]

Sega has released its first quarter results for the 2009 financial year, showing a loss of JPY 10.5 billion (USD 95.8 million) despite a consumer sales growth of 90.6 per cent.

Consumer sales, which covers the company's videogames business, grew from JPY 16 billion (USD 140 million) for the same period last year to JPY 30.5 billion (USD 270 million). This was spurred on by increased sales in all regions, especially North America and Europe, which accounted for over 87 per cent.

The company's results were, however, dragged down by a poor sales performance from the company's Pachinko segment, which posted an operating loss of JPY 4.3 billion (USD 39 million). The company's overall net sales dropped 21.8 per cent to JPY 74.6 billion (USD 683 million), down from JPY 95.4 billion (USD 873 million) the previous year.

The financial results also revealed that, possibly due to greater North American and European sales, Sega's most successful results from newly-released titles came from its six Xbox 360 titles, which sold 890,000 units, followed by the nine Nintendo DS titles that sold 850,000 units.

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http://www.gamesindustry.biz/articles/sega-reports-963m-loss

[Hivmunky]

WOW they should really go back to making game consoles

[retro_killa]

I agree with you Hivmunky. It would be bad ass to see SEGA pull off a new console or even a hand-held system

[Generalidea]

or even a hand-held system

I don't have the money for 6 AAs :<

[SolidMetal]

I don't have the money for 6 AAs :<

fo sho

[retro_killa]

agreed to the max 6AA suck to buy

[Hivmunky]

Yea but where one may fail, you can learn from your mistakes. Dreamcast still is a great system. So they should make a system like the dreamcast where you don't have to modd your system to play burned games plus play games from other systems(emulators)

[call_me_sir]

I'd like to see a portable version of the dreamcast, maybe with a cheap game download system like the wii has, and loads of memory. Of course my main thought is that I would like to see that happen, and then hack it.

[xdanxx]

Yea but where one may fail, you can learn from your mistakes. Dreamcast still is a great system. So they should make a system like the dreamcast where you don't have to modd your system to play burned games plus play games from other systems(emulators)

why would they purposely make a console that promotes piracy?

[willplayer]

lol I can already see issues coming up with that kind of idea munky

[darkNiGHTS]

If SEGA had a chance anywhere, it was the handheld market.  It was a two player game between them and Nintendo and there's obviously room for two players in the market. There's a reason why the Game Boy had no backlight - it wasn't efficient enough at the time to keep decent battery life while doing it.  Yet Nintendo made that mistake with two of their handhelds...  The only two things wrong with the Game Gear were that it was too big and the battery life sucked.  Both of those could have easily been fixed.  They didn't need to hurry to rush out a system that was more technologically advanced than Nintendo's offering until 2001.

[Generalidea]

If SEGA had a chance anywhere, it was the handheld market.  It was a two player game between them and Nintendo and there's obviously room for two players in the market... oh wait, Sony makes one too.

yeah man... :<

[darkNiGHTS]

yeah man... :<

I was referring to the time when Nintendo was the only one and SEGA could have become the second one instead of Sony.

[Adam Bomb 669]

the difference is Sega could have exceeded nintendo, Sony never could.  over time Sony will lose the portable war.
and there wouldn't be 6 aa batteries, its pretty much standard now to use chargeable battery packs.

[SolidMetal]

ah poop

[Elite Evil]

Batteries today are also much better anyway...

[Hivmunky]

How about a hand held system that is 3D.... what the hell was that game many years ago that was in the arcade and it had something to do with a cowboy and when you looked at the screen it looked real because it seemed they used real footage but when you played it seemed like you could reach out and touch it. Anybody remember that game? Well they should make a handheld like that game

[Generalidea]

Heh, your talking about time traveler    < was supposed to be the ascii face XD

http://en.wikipedia.org/wiki/Time_Traveler_(video_game)

[ultrapyro222]

in my opinion sega needs to regroup internally first... the Original sega team that created the dreamcast, the genesis, and all the games we all loved is dispersed in the gaming industry.... the new people that work at sega are probably making the original contributors sick to their stomache when they see the shit that is put out by them... I'm sure you all agree that its just not "SEGA" quality that I used to know and be so proud of. The bottomline is they need to get the dedicated people working for them again to make sure that if they ever did make new hardware, that it had the same "Heart and Soul, and TLC" that the previous SEGA systems had... right now sega is not "magical" to me anymore.. its boring.. and I really miss it.

[Hivmunky]

yea the game was cheesy but the technology was awesome